PURE Endurance Formula is a premium drink base specifically formulated for use during sustained strenuous exercise of 2 hours and over, made with real raspberries, carbohydrates, mineral salts and added New Zealand whey protein isolate.

PURE Endurance Formula contains no added preservatives, colours or anti-clumping agents.

When you open a bag the first thing you'll enjoy is the amazing aroma of fresh raspberries. You'll actually see real raspberry particles in the powder. PURE Endurance Formula is refreshing and easy to consume,  even during your hardest training sessions and endurance events.


PURE Endurance Formula is made with New Zealand whey protein isolate (90% protein) to help replace protein stores in the body, making it ideal to support tissue building and repair during and after extended exercise and when taken in conjunction with a healthy & varied diet.


Made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, PURE Endurance Formula is not sickly sweet so you can easily drink it at full strength.


When mixed with plain water PURE Endurance Formula provides a source of mineral salts, including magnesium, which will help replace those lost from the body during sweating & exercise. Magnesium is necessary for normal electrolyte balance, protein synthesis, nerve and muscle function, and when taken in conjunction with a healthy & varied diet it can contribute to a reduction in tiredness and fatigue - ideal for periods of prolonged strenuous exercise.


Mix 2 scoops (included) of powder for every 500ml of water.  Shake well.
Consume within 12 hours of mixing.

500-900ml per hour of extended exercise, up to 3.5 servings per day.
Not suitable for children under 14 years of age.

FORMULATED SUPPLEMENTARY SPORTS FOOD: This food is not a sole source of nutrition and should be used in conjunction with a nutritious diet and appropriate exercise program. All claims are for the product when prepared as directed. Not suitable for children under 15 years of age or pregnant women: should use only under medical or dietetic supervision.



The most common question we are asked is, "what's the difference between PURE Endurance Formula and the standard PURE Electrolyte Hydration?"

The PURE Endurance Formula is very similar to our standard electrolyte hydration range, however the difference is that the PURE Endurance Formula range has added whey protein isolate.  This is added to assist working muscles over a prolonged exercise period of 2 hours or more.

The PURE Endurance Formula still has all the goodness of the standard electrolyte hydration range including real freeze dried fruit, carbohydrates for energy and a complete range of electrolytes to keep your body balanced (sodium, potassium, magnesium and calcium).

When should I use PURE Endurance Formula?

If you are exercising over 2 hours in a session or race, you have the choice of either the PURE Endurance Formula or the standard PURE Electrolyte Formula.  It is your personal preference in regards to including the added protein to your sports drink (dairy based), or only carbohydrates & electrolytes in the standard PURE Electrolyte Formula.  We find that the added whey protein isolate helps with sustained energy levels when training or racing over a long time period, providing consistency of energy and support to working muscles when used to the recommended amounts hourly.

Will the PURE Endurance Formula taste different to PURE Electrolyte Hydration?

Slightly.  The PURE Endurance Formula is made from the same base ingredients of real freeze dried fruit (New Zealand raspberries), carbohydrates and electrolytes.  The addition of the whey protein isolate, which is a dairy-based ingredient, does add a slight change in taste profile.  You may also notice foam in your drink when first mixed - this will settle during use.