PURE Sports Nutrition was developed by brother and sister Simon & Marewa Kraak in 2012 after failing to find natural sports nutrition products. Simon is a keen road cyclist and Marewa is a qualified Sports & Exercise Nutritionist (Otago University), former New Zealand representative rower and elite road cyclist. Both led fit and healthy lives but found it hard to get high quality, natural sports nutrition products to train and race with. It’s not hard to stand behind products when you put the time and effort in to getting them right. We are constantly improving what we do and will continue to bring out great New Zealand made products that make a difference to your performance and life.